Steve La Terra started TerraLane Communities in 2019, aiming to build detached one-story one- and two-bedroom apartments. The one-bedrooms are paired within one structure, as are the two-bedroom units. These are not designed for family renters; TerraLane is renting to apartment dwellers that fall primarily into two categories: the Millennial renter, and the moved-out empty nester.
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“There will be 15 offers on a property, they’ll go into Best and Final. You’re negotiating against yourself, you’re raising your price even more against a number you don’t even know. Then you’re hoping you’re awarded to property. It’s a wild model, but it’s the way it is right now.”